Floatride

CLIENT: REEBOK

ROLE: DP

Overview

Instagram stories

Showcasing the new Floatride shoe from Reebok, these quick and imaginative shorts immerse you in a textural and sensorial world.

High key lighting exaggerates textures as mirror finishes reflect th color and patterns of the shoe. The lighting for this piece was extremely fun to design, aiming to create the most surreal and immersive sensations.

The Rope

CLIENT: REEBOK

ROLE: EDITOR/COLOR

Overview

Short video

Reebok athlete and four-time CrossFit Games competitor Julie Foucher speaks to what she's learned about herself since making the decision to prioritize medical school over continuing to compete at the elite level in CrossFit.

This video captures her grit and endless determination to push herself. Utilizing the rope as a symbol for a personal challenge, we follow our athlete as she must overcome doubt and exhaustion to reach beyond her personal best.

“Fatigue makes cowards of us all.” - George S. Patton Jr.

Always Classic

CLIENT: REEBOK

ROLE: EDITOR

Overview

IG stories

An upbeat series of Instagram stories for Reebok’s Always Classic campaign, featuring artists like Lil Yatchy, Rae Sremmurd, Gigi Hadid, and Teyana Taylor.